Collecting Information About Customers - The Mackay 66

Harvey Mackay owns a company that sells envelopes. A key factor in his success has been getting to know his key customers very well. He has written several best-selling books including "Swim With the Sharks Without Getting Eaten Alive". Click on this link to see the book: www.amazon.com. Mr. Mackay has developed a list of information he tries to collect on all of his key customers, which he calls "The Mackay 66". You can obtain a PDF of this at harveymackay.com/pdfs/mackay66.pdf . I believe this is a good guide to use to begin collecting information about your customers.